Summary of Trends
There’s so much more to experience…
Much of the focus of You Experience has been on evolving experiences to improve attraction, retention, and engagement. In many ways, it still is – but we now know that even more can be achieved. Organizations are reflecting on what matters to their audiences in new ways – and all while addressing key environmental and societal challenges. There’s so much more to experience.
Our expectations are evolving as we come to rely more on today’s various ways of online interaction. It’s therefore vital to develop the user experience as an integrated whole, seamlessly covering the perspectives of customers, employees, and partners alike.
Me, Myself and My Metaverse
As buzzwords go, Metaverse is up there with some of the best. It’s overused – but perhaps for good reason. The Metaverse is expected to be nothing less than the next generation of the internet, deeply impacting our daily lives – so the time to learn about it is now.
Still a fraction too much friction? Hold on tight. The Experience Economy is becoming real, enabling businesses to provide genuinely frictionless and never seen before “phygital” experiences – and doing it faster and more beautifully than ever thought possible.
I Feel for You
Emotion plays an integral part in our lives. So does technology. By creating a more effective, meaningful, and satisfying symbiosis between people and their technology enablers, we can boost both the individual and corporate EQ (emotional intelligence).
Internet of Twins
Ok, ok, we know. The concept of a digital twin isn’t particularly new. Digital twins have been used for many years to create the most realistic representation of real-world entities and operations. However, to enable simulations of different kinds of objects that communicate together, like cars interacting in a traffic flow, a factory with a range of equipment, or a train with a network of signals – it requires the interconnection of digital twins with new supporting protocols.
In other words, it turns the Internet of Things (IoT) into an Internet of Twins. And this exciting twin network will be key to reducing the complexity of understanding operational challenges, easily testing alternatives, and converging virtual and real-world experiences. Oh, and all while consuming much less resources and physical space too.
The Internet of Twins will increase the collaboration of twins to be able to capture the most realistic experiences yet. And while we may only be at the beginning of the story, the impact of digital twins is set to grow dramatically. Some actors have even started to position themselves as digital twin manufacturers to get one step ahead. Are you ready?